Bautz Marketing Solutions AS
Web design for law firms

A website built for
trust and visibility.

Clients choose a lawyer on trust. We build websites for Norwegian law firms — clear positioning, WCAG 2.1 AA from the start, EEA hosting, and a contact surface that respects attorney-client confidentiality.

WCAG 2.1 AA · EEA hosting*

What you get

A complete website for a law firm — from positioning and design to privacy, accessibility and measurable visibility.

Trust and tone

Professional design and a precise, formal tone that reflects the law firm — structured around what clients are actually looking for when choosing a lawyer.

Privacy and accessibility

WCAG 2.1 AA, GDPR/Personvernloven and minimal tracking built in from the start. No third-party scripts without approval.

Local visibility

Structured markup for practice areas and municipality, so the firm shows up when someone searches for "lawyer [city]" or "[area] [city]".

SEO & GEO

Visible where clients actually search.

Clients search for «lawyer [city]» and «inheritance law [city]» — and an increasing share start the dialogue with AI assistants like ChatGPT or Gemini. We build the foundation for both, without making AI traffic the primary channel.

  • Structured data for practice areas

    Schema.org markup of services, location and FAQ so that both Google and AI systems understand what the firm actually does — and where.

  • Local SEO and Google Business

    Consistent name, address and phone (NAP) and an optimised Google profile — so the firm ranks for «lawyer + city» and practice area searches.

  • Tracking that shows what brings clients

    GA4 and conversion tracking on forms and call requests — without third-party scripts that conflict with privacy requirements.

No one can guarantee top spot on Google — no one can give you that. But the foundation will be solid, measurable and owned by the firm.

Process

From insight to
launch.

You get a site that brings more inquiries — without delays, unclear messaging or technical mess. The process is short and predictable.

Insights and strategy
Step 01

Discovery

We clarify practice areas, audience and the questions clients typically ask before reaching out.

Step 02

Design and build

Structure and design are built around trust and clear flow — from the front page to practice area pages and contact.

Step 03

Launch

Launch with tracking and consent in place, so what actually drives inquiries can be measured and improved.

Accessibility

WCAG 2.1 AA — aligned with Norwegian law and EU directive.

We build to WCAG 2.1 AA from the start, in line with the Norwegian Equality and Anti-Discrimination Act §17 and the EU Accessibility Directive (2019/882). Accessibility is part of the delivery — not an afterthought or an add-on package.

Results

Higher conversion and more inquiries

We set up clear measurement and report on what matters: inquiries, cost per lead and conversion rate.

+84% *

More inquiries after new structure and Call To Action.

-47% *

Lower cost per lead with a faster site.

1.1s *

Average load time after optimisation.

*Examples from delivered projects. Actual results vary by starting point, industry and effort.

Registered in the Brønnøysund Register Centre
WCAG 2.1 AA and privacy from the start
EEA hosting in Norway
Fixed price — no surprises

Packages and pricing

Three levels with clear delivery and fixed price. The packages are our standard tiers — the content structure is tailored to the firm's practice areas and municipality.

Website Start

A simple solution to get online quickly with a clear message.

From

25,800 NOK

What's included:

  • 1–3 sub-pages
  • 1 contact/lead form
  • Basic tracking (GA4 + conversions)
  • Delivery time: 7–10 days
Most popular

Website Growth

For those who want more structure, better flow and more inquiries — with simple integrations that connect the site to the tools you already use.

From

49,800 NOK

What's included:

  • 4–6 sub-pages
  • 2–3 forms / Call To Action points
  • Copy tuning and Call To Action structure
  • Extended tracking + report
  • Simple integrations for lead handling and follow-up (email/CRM notifications)

Website Premium

Tailored solution with more content, design and testing — and advanced integrations for a more automated lead flow.

From

79,800 NOK

What's included:

  • 7–10+ sub-pages
  • Custom design and components
  • SEO foundation + content plan
  • Full tracking + A/B testing
  • Advanced integrations and automation (e.g. CRM, notifications, lead sync)

A maintenance agreement of 990 NOK per month applies. The agreement is invoiced quarterly and covers website maintenance to improve security and update plugins. It also includes handling of statutory consent requirements for cookies.

FAQ

Questions we often get from law firms

Short and clear on privacy, accessibility, delivery and pricing.

Where is the data from our website stored?

EEA hosting at Domeneshop in Norway. No transfer to third countries without EU-approved standard contractual clauses. A data processing agreement is available on request.

How are messages sent through the contact form handled?

The form is intended for initial contact and general inquiries — not for sensitive client information or documents covered by attorney-client confidentiality. We recommend moving further dialogue to channels your firm controls, and we state this clearly in the form.

Does the website meet accessibility requirements?

Yes. We build to WCAG 2.1 AA from the start, in line with the Norwegian Equality and Anti-Discrimination Act §17 and the EU Accessibility Directive (2019/882). Accessibility is part of the delivery, not an afterthought.

How do you handle privacy (GDPR / Personvernloven)?

Cookie consent with real choice, no tracking before consent, and a data processing agreement available on request. The default setup is minimally tracking, and we avoid third-party tracking from providers outside the EEA — in line with Datatilsynet's guidance on cross-border data transfer.

What about advertising rules for lawyers?

The content on the site is written and approved by the law firm itself. We deliver structure, design and technical foundation — the legal assessment of marketing language (Rules of Good Advocate Conduct §11, the Marketing Control Act) rests with the firm and its compliance officer.

What is not included in the delivery?

We do not produce legal content, monitor changes in laws and regulations, or perform legal assessment of marketing language — that is written and approved by the law firm itself. The website is a publishing surface, not a case-management system; client data and case documents belong in the firm's DMS, not on the website.

What is your delivery time?

Typically 2–4 weeks depending on scope. The Start package can often be delivered faster.

Do we own the website, content and data?

Yes. The domain, content, code and analytics account belong to the firm. No buy-out fees or hidden lock-ins if you change provider.

What technology do you use — and what does it mean for maintenance?

Lightweight pages in HTML, CSS and JavaScript, with Tailwind for styling. No heavy CMS platforms that create performance and security overhead. Smaller attack surface, faster load time, and any developer can take over.

Can the site integrate with existing systems (DMS, billing, calendar)?

The Vekst and Premium packages support integrations via form relays and standard webhooks. We assess each case individually and agree the scope before kickoff.

What does the maintenance agreement include?

990 NOK per month, invoiced quarterly. Covers security updates, technical maintenance, and statutory consent handling. Can be cancelled with one month's notice.

Free assessment

Want a website that wins client trust?

Send us your site and we'll return concrete suggestions — no commitment. Or call us directly at +47 411 22 857.

Get website review

We reply within 24 hours. No spam.

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